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Privacy Policy

A legal disclaimer

Last updated: 15 June 2026

 

Intalex Retail Ltd ("we," "us," "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share information about you when you visit intalex.co.uk or purchase from us.

Who we are

Intalex Retail Ltd is a company registered in England and Wales (Companies House number 16603708). Our trading address is Unit S6, Vale Industrial Park, Tolpits Lane, Watford, WD18 9QP. You can contact us at info@intalex.co.uk or 07758 652830.

 

We are the "data controller" of personal data we collect from you, under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information we collect

We may collect the following information when you interact with our website or place an order:

 

  • Contact details — name, billing and shipping addresses, email address, phone number

  • Order information — products purchased, order value, delivery preferences

  • Payment information — handled directly by our payment provider; we do not store full card details on our systems

  • Account information — if you create an account, your login credentials and order history

  • Communications — emails, messages, and customer service correspondence

  • Technical data — IP address, browser type, device, pages viewed, referral source (collected via cookies and analytics tools)

How we use your information

We use your information to:

 

  • Process and deliver your orders

  • Communicate with you about your purchases, account, or enquiries

  • Provide customer service and respond to your queries

  • Improve our website, products, and service offering

  • Detect and prevent fraud or abuse

  • Comply with our legal obligations (e.g. tax records, consumer rights)

  • Send you marketing communications, only where you have explicitly opted in

Legal basis for processing

We process your data under the following lawful bases:

 

  • Contract — to fulfil our agreement to supply goods or services to you

  • Legitimate interest — to operate and improve our business, prevent fraud, and provide customer service

  • Consent — where you have explicitly agreed (e.g. marketing communications)

  • Legal obligation — where we are required to retain records by law (e.g. HMRC retention rules)

Who we share your information with

We share your information only with carefully selected third parties who help us run our business:

 

  • Wix.com — our website hosting and e-commerce platform

  • Payment providers — to process transactions securely

  • Shipping carriers — to deliver your orders

  • Analytics providers — to understand how visitors use our website

  • Marketing service providers — only where you have opted in

 

We never sell your personal data to third parties. We share data with law enforcement or regulators only where legally required.

International transfers

Some of our service providers are based outside the UK. Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses or adequacy decisions) to protect your rights.

How long we keep your data

We keep your personal data only as long as necessary for the purposes set out above, or as required by law. Typical retention periods:

 

  • Order records — 6 years (HMRC requirement)

  • Account information — until you ask us to delete it

  • Marketing data — until you withdraw consent

  • Customer service records — 3 years after the most recent interaction

Your rights

Under UK GDPR you have the right to:

 

  • Access the personal data we hold about you

  • Request correction of inaccurate or incomplete data

  • Request deletion of your data ("right to be forgotten") in certain circumstances

  • Object to or restrict processing of your data

  • Request data portability (a copy of your data in a structured format)

  • Withdraw consent at any time where consent is the lawful basis

 

To exercise any of these rights, email info@intalex.co.uk. We will respond within one month.

 

If you are unhappy with how we handle your data, you can complain to the UK Information Commissioner's Office: https://ico.org.uk.

Cookies

Our website uses cookies to function correctly and to provide analytics. You can control cookies through your browser settings. For more information, see our Cookies notice (separate page).

Changes to this policy

We may update this policy from time to time. The "last updated" date at the top will reflect the most recent revision. We recommend reviewing this policy periodically.

Contact us

For any questions about this policy or your personal data, please contact us at info@intalex.co.uk.

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